Australia’s leading mobile and internet challenger brand, More, has joined forces with Sydney FC as the club’s Official Telecom Partner for the 2025/26 season.

In a first-of-its-kind partnership for the brand, More will feature on the sleeve of Sydney FC’s playing kit, debuting during the Sky Blues’ highly anticipated friendly against global football phenomenon Wrexham AFC on Tuesday 15 July at Allianz Stadium.

The collaboration marks More’s bold entry into the sporting arena, aligning with football’s inclusive spirit and its surging popularity across Australia. With a shared passion for innovation, community, and connection, the partnership is set to deliver powerful experiences for fans both on and off the pitch.

“This partnership with Sydney FC marks a pivotal moment in our brand journey,” said Andrew Branson, Founder and CEO of More.

“It’s our first step into the world of sport with our refreshed look and renewed energy.
Sydney FC’s passion, professionalism, and commitment to community align perfectly with who we are and where we’re headed.
Together, we’re proud to deliver more football for your world where together we will celebrate every goal, every fan, and the future of this great game.”

Throughout the season, More will be front and centre at Sydney FC’s A-League Men’s and Women’s home matches, with branding across match day signage, half-time activations, and immersive Fan Zone experiences. The partnership also extends into premium spaces including the Tunnel Club and Club House, and across official Membership communications and merchandise.

Sydney FC Members and More customers will enjoy exclusive, football-inspired rewards and promotions, delivering more value and more moments that go beyond the telco norm.

“We’re thrilled to welcome More as our Official Telecom Partner,” said Mark Aubrey, CEO of Sydney FC.
“This is a great win for our club and our supporters, who will benefit from More’s innovative approach and exclusive offers. We’re excited to build a strong, long-term relationship.”